For founders, operators & growth-stage teams...
You're Scaling But Your GTM Is Holding You Back. We'll Show You Why. And Fix It.
In 30 minutes, we'll map your pipeline gaps, build out your GTM strategy, and give you a clear path forward.
Helping 200+ businesses 10x their Revenue with a proven system
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In 90 days we pivoted the brand from manufacturing to tech-enabled merch, transforming their entire go-to-market approach and digital presence.
60+ Leads in 90 days$4M In pipeline created -
Built an outbound engine that converts cold conversations into qualified meetings while redesigning their entire digital presence for enterprise buyers.
8x Leads in 90 days2.5x In revenue for 2025 -
Moved an AI product management company from pre to post-revenue by redesigning the website, creating compelling sales decks and product demos.
Moved from Pre to Post-revenue6 first customers (annual contracts), $100K of ARR in first 100 days.
Why fractional GTM beats your first sales hire
Hiring An AE Or VP Too Early Is Risky
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Linear Capacity Growth tied to one rep's shoulders.
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Long Ramp Times 5–6 months before pipeline materializes.
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Process Debt Lone sellers can't build scalable playbooks.
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Mis-Hire Risk Recruiter fees, severance, and lost market momentum.
How S1S changes the equation
Your Fractional GTM Strike Team
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Demand-Gen Strategists Campaigns that spin up in weeks.
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Outbound Specialists Message, test, and scale proven cadences.
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Seasoned Sales Pros Enterprise-grade negotiation + deal management.
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Digital Growth Experts Website, SEO/SEM, and social presence that convert.
"Founders don't need another advisor. They need a squad that shows up on day one ready to execute."
— Derek Francis, Co-Founder & CEO, as featured in Forbes
Derek Francis
Co-Founder & CEO
Spent two decades in senior sales leadership, including scaling Contentsquare from $4M to $330M in annual recurring revenue and helping raise over $1.4 billion in funding. He's held leadership roles at IBM, MicroStrategy, and Computer Associates. His approach to fractional GTM was recently featured in Forbes, where he described S1S as the "Navy SEAL team for startups," built on the idea that founders fail not from lack of vision, but from sending one hire to do a squad's job.
Services
GTM Strategy Consulting
Define your go-to-market approach and revenue model.
GTM Execution
Implement campaigns and pipeline initiatives.
Revenue Operations
Optimize tools, workflows, and reporting systems.
Cross-Functional Alignment
Align sales, marketing, and product into one system.
Why Fractional Works
Faster Market Entry
Launch and execute GTM strategies quickly.
Stronger Execution
Move beyond strategy with hands-on implementation.
Team Alignment
Sales, marketing, and product working together.
Lower Cost
No full-time hiring or long-term overhead.
EXECUTIVE TEAM
Meet the Team Behind S1S
A collective of passionate experts - get to know the dynamic team driving S1S success
Jamieson Yee
Product Advisor, Chief Product Officer, Persana
Jason Miller
Technology Advisor, Chief Innovation Officer, UBIX.ai
Jameson Pike
SVP of Marketing
Nathan Irby
AI Strategist, Principal Platform Strategist, Databricks
Greg Smith
Business Operations Advisor, Co-Founder, GoFundMe
Frequently asked questions
How is a fractional GTM team different from GTM consulting?
A fractional VP of sales acts as a senior sales leader on a part-time basis. They develop strategy, oversee pipeline generation, manage sales teams, and drive execution — without the cost of a full-time hire.
What does a fractional GTM team do?
A fractional VP of sales acts as a senior sales leader on a part-time basis. They develop strategy, oversee pipeline generation, manage sales teams, and drive execution — without the cost of a full-time hire.
When should a company hire a fractional GTM team?
A fractional VP of sales acts as a senior sales leader on a part-time basis. They develop strategy, oversee pipeline generation, manage sales teams, and drive execution — without the cost of a full-time hire.
How much does a fractional GTM team cost?
A fractional sales team takes ownership of your revenue function, including sales strategy development, pipeline generation, deal management, forecasting, sales process optimization, and team coaching. They also help hire and onboard talent while aligning sales with marketing and product.
What industries benefit most from a fractional GTM team?
A fractional sales team takes ownership of your revenue function, including sales strategy development, pipeline generation, deal management, forecasting, sales process optimization, and team coaching. They also help hire and onboard talent while aligning sales with marketing and product.